I turn complex, fragmented digital experiences into clear, structured systems people can navigate and trust.

Working at the intersection of UX strategy, research, and systems design, I focus on structure, navigation, and decision-making clarity.

My work spans education, healthcare, and small business platforms, where I identify breakdowns in user flows and rebuild them into systems that support real use.

I work across research, structure, and execution to move products from ambiguity to clarity.

Capabilities

  • I assess complex ecosystems, identify behavioral patterns, and architect experiences that align user needs with business goals. My approach transforms ambiguity into clear, actionable direction.

  • I diagnose friction points across entire digital journeys, evaluating IA, flows, content, accessibility, and interaction models, to reveal opportunities for clarity, efficiency, and impact.

  • I design information structures and navigation systems that reduce cognitive load, improve findability, and create intuitive movement through complex content landscapes.

  • I conduct and synthesize user interviews, field research, analytics, and stakeholder input to uncover patterns, pain points, and strategic opportunities that shape experience direction.

  • I craft clear, purposeful language and structure content to guide users seamlessly—ensuring voice, hierarchy, and information flow support both comprehension and conversion.

  • I design digital interfaces that are functional, elegant, and grounded in research—balancing aesthetics with usability to create cohesive, responsive product experiences.

  • I partner with product, engineering, operations, marketing, and leadership teams to align vision, reduce friction, and ensure seamless execution across disciplines.

  • I guide the visual and experiential direction of products and brands—shaping look, feel, and storytelling to create cohesive, compelling design systems and narratives.

  • I facilitate clarity between decision-makers, translating competing perspectives into unified goals, prioritization frameworks, and clear paths forward.

Selected Impact Work

  • Flint Hill High School

    MOBILE HEURISTIC EVALUATION

    Mobile admissions journeys broke at key decision points, creating friction for prospective families.

    I conducted a heuristic evaluation to identify critical issues and provide actionable recommendations to improve navigation, flow clarity, and decision-making.

  • Prosperity Market

    UX AUDIT & EXPERIENCE REDESIGN

    A near-launch site failed to support product discovery and navigation.

    I restructured the information architecture and content model to improve usability and uncover growth opportunities.

  • Dufour Collaborative

    WEBSITE REDESIGN & EXPERIENCE STRATEGY

    The site lacked clarity in structure, content, and user pathways, making it difficult for high-value clients to navigate and engage.

    I synthesized cross-site issues into key patterns and rebuilt the content and navigation system to improve clarity and strengthen conversion pathways.

  • Milliron General & Cosmetic Dentistry

    PATIENT JOURNEY & WEBSITE REFRESH

    Patients struggled to find information and complete key tasks due to unclear structure and navigation.
    I simplified the information architecture and mapped core patient flows to improve usability and access across devices.

  • Faux Arts Design

    RFP EXPERIENCE & PROPOSAL STRATEGY

    Built a custom RFP experience to support a high-stakes pitch to AMAN Resorts.

    I defined the core UX challenge and structured the narrative to balance modernization, cultural authenticity, and usability—clearly communicating value and influencing decision-making.

  • Recycl+iQ

    SUSTAINABILITY APP & DECISION UX

    Designed a sustainability app that brings product impact into the decision moment.

    I simplified complex environmental data into clear, actionable insights using scoring, transparency, and behavioral nudges; extending the experience through camera-based product identification and future AR integration.

  • Onederlust

    MARKETPLACE CONCEPT & DESIGN DIRECTION

    Led project direction and brand design for a digital nomad marketplace concept focused on trust and structured decision-making.

    I guided the experience framework and design system, ensuring clarity, consistency, and alignment across the product vision.

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